I have gained a great amount of information from the research i have conducted about what the feelings target audience think the digipak i am constructing should be like, as well as their opinions of the feelings CD covers, brand and image. I have drawn out a mindmap of everything i have found out from my research, which will be my guide to what my digipak will look like.
My results have shown me that the digipak should;
- be pop arty for continuity
- be band orientated because the random object got old
- promote the music as a style
- be about the song & similar to the video
- symbolically represent the song
- include the feelings logo
- represent the bands style and image
- use bright colours, be funky, quirky and retro
The information in the digipak should ;
- have pictures of the band and band members
- lyrics of the song
- live images
- interviews
- biogs
- record label
From this i can see that there are 4 main styles that the digipak (especially the cover) should be;
- A picture of the band
- About the music video and interpretation of the song
- Pop arty, random and colourful like current covers
I will design the covers that follow the suggestions that the research has given me, then conduct more research on what the chosen cover and digipak should be.
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